BERLIN, Sept. 7, 2015 /PRNewswire/ -- Chinese companies have become a force to be reckoned with at 2015 IFA, held in Berlin on September 4. Over 30 percent of the exhibitors were Chinese brands, with Haier, the leading household appliances brand worldwide, playing a leadership role.
Haier's products drew much attention from passers-by and industry watchers. Its dual-purpose washing machine and no-compressor wine cabinet were selected by Technical Innovation Award 2015, an event cohosted by the Association of German Chambers of Commerce and Industry (DIHK), and International Data Group (IDG), an American technology, media, research, event management, and venture capital organization. The two products won the smart laundry & care innovation gold award and the smart tech gold award, respectively.
The two products were favored by the judges both for their utility and the forethought that went into the concept.
Industry insiders and watchers at IFA pointed out that the Haier products are not only innovative, but also functional, meeting the demands of users and representing the future development trend for smart household appliances. They are the real value of these products.
As the world's most advanced consumer electronics exhibition, IFA attracts many top electronic product manufacturers. Haier stood out and won two awards thanks to its technical strengths -- it has five large R&D centers worldwide and has established cooperative relationships with many first-rate resource suppliers and renowned universities. These technical resources constitute an important foundation for the company's on-going innovations.
Haier innovates what consumers need, which is the secret of its innovation. With the accurate and effective conversion of what consumers need, Haier can channel its technical strength into innovations wanted by the buying public. With a range of products catering to the market, there is little wonder that the Chinese brand can turn the Germany-based IFA into its own home playing field.