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ShowStoppers @ IFA 2016 in September setting records for press registration, companies signing up to exhibit

BERLIN and NEW YORK, July 7, 2016 /PRNewswire/ -- ShowStoppers® @ IFA 2016 – the official press event of the global tradeshow that moves markets and inspires buyers – is setting new records for press attendance and companies exhibiting new technologies for work, home and play.

More than 500 journalists from around the world are already pre-registered to attend – one month ahead of the pace of registration for the year-earlier 2015 edition of the press event.

The number of Industry leaders, innovators and startups planning to introduce new gear, gadgets, tools, apps and devices at the 2016 event is already 30 percent ahead of the pace of the year-earlier event.

The official media showcase in Berlin during IFA, the ninth edition of the annual press event is set for Thursday, 1 Sept. 2016 – the evening before IFA opens for business; IFA runs 2-7 September in Berlin, Germany.

ShowStoppers organizes news and new products for journalists working on deadline to discover the latest smartphones, tablets, gadgets and gear, smart devices powered by Internet-connected apps, laptops, cameras, headphones, software, audio components, connected cars, and more – just in time for the all-important fourth quarter, holiday sales and gift-giving season.

At the 2015 edition of the invitation-only press event, 800-plus journalists from more than 50 countries previewed news and new products from more than 70 companies.

"ShowStoppers @ IFA is an exclusive sneak peek at what journalists will see when the show opens the next day," said Dave Leon, partner of ShowStoppers.

"We work to ensure that journalists see and cover the very best in consumer electronics and appliances, from industry leaders to startups, during an evening that celebrates innovation in technology," said Leon.

"ShowStoppers connects you with top journalists in a venue and format designed to enhance your media coverage at IFA in Berlin. It optimizes your relationship-building opportunities, bringing together companies, news, new products and media – fueled by great food and drink, creating an ambiance conducive for conversations, interviews, and product demos," said Leon.

To meet the press at ShowStoppers, click here for the event brochure, or contact Dave Leon, +1 845 638 3527, or Lauren Merel, +1 (908) 692-6068

For press registration, contact Steve Leon, +1 310-936-8530.

About IFA
IFA is the world's leading trade show for consumer electronics and home appliances, and a global launchpad for innovations and business. IFA 2015 generated worldwide orders totalling 4.35 billion Euros by buyers and retailers from 1,600 exhibitors, with exhibit space covering a record 150,500 square metres, attracting 240,000 visitors.  More than 5,800 journalists, 2,700 of them from outside Germany, visited IFA and published reports reaching 1.2 billion people worldwide.

IFA 2016 will take place September 2-7, 2016, on the Berlin Exhibition Grounds (Expo Center City).

About ShowStoppers®
Now in its 23nd year, ShowStoppers is the global leader in producing press and business events spanning the US, Europe and Asia. Each event organizes product introductions, sneak previews and demonstrations for selected journalists, bloggers, industry and financial analysts, venture capitalists and business executives. Industry leaders, innovators and startups exhibit to help generate news coverage and product reviews, make new connections, promote brand, and open new markets. ShowStoppers produces events at CES and Mobile World Congress, among others; the official press events at IFA and NAB; and partners with CES, CE Week and CTIA.

IFA contact:
Nicole von der Ropp
Press and Public Relations 
+49 30 3038 2217

ShowStoppers contact:
Steve Leon
+1 310-936-8530

SOURCE ShowStoppers